AI and software development for East Midlands businesses
Put AI to work inside your business.
Real people. Real experience. AI is a tool — in the right hands. We find where your team's time is going, build the thing that gives it back, and stay responsible for it.
Or call 03300 88 3946. No call centre, no account managers.
Building business software since 2006. Based in Derbyshire, on site across Derbyshire, Nottinghamshire and Leicestershire, and remote for the rest of the UK.
- Harlow Building SuppliesPurchase order, 38 lines, PDFOrder entered
- J. Whitmore“Can you quote for 200 units?”Quote drafted
- Northgate accountsQuery on invoice 2291Reply drafted
- Supplier price listNew prices, Excel, 412 rowsPrices updated
- CarrierDelivery exception, 2 parcelsFlagged for you
Illustrative example — every build is shaped around your own systems.
We take responsibility for AI in your business.
Most businesses your size don't need a full-time technical hire. They need senior help that works out where AI and software will pay, builds it, and stays to look after it.
That's the job. You deal directly with whoever is doing the work — not an account manager, and not a report someone else has to act on.
Reports to: you.
Analyses
Where the time and money are going, and which jobs are worth handing to AI — ranked by return.
Plans
A technical roadmap covering AI, integrations and the software that holds it together, refreshed each quarter.
Builds
Working software and automations — not recommendations left for someone else to implement.
Advises
Sits in on supplier demos, weighs up the tools, and stops you buying things you don't need.
Answers
A working session with you each month, and quick questions by message in between.
Where is your time being lost?
Sales & Customer Facing
- Quote and proposal generation
- Customer enquiry handling
- Email triage and drafting
Back Office
- Document processing and invoicing
- Purchasing and stock control
- Delivery, reports and monitoring
Management
- Live dashboards
- Reporting across systems
- Projections and forecasting
Tech
- Integrations between systems
- Custom software
- Legacy systems brought up to date
AI is a tool. The person using it is what matters.
Like any tool, AI is only as good as the person directing it. We analyse your business, design software around how your people work, and test every release by hand before it goes anywhere near you.
AI helps us build faster — it doesn't decide what to build. And where it runs inside your business, a person stays in the loop for anything that touches money or a customer.
How we work →Let AI do the heavy lifting.
Four things AI is good at — and where each one fits in the day-to-day of a real business.
See all four →-
Repetitive work, gone
Data entry, inbox triage, form handling, chasing — handled end to end.
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Documents in any format
PDF, Excel, EDI, email, scans — AI reads them, drafts the reply and routes the order.
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Research on tap
Background on a customer, a competitor or a supplier — ready when you ask.
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Reporting & quality checks
Numbers from every system in one place — and a second pair of eyes on every output.
Built for businesses that make, move and sell things.
Manufacturing, distribution, trade and stock-management businesses are who we work with most often.
Manufacturing
Job paperwork, purchasing and stock kept in step.
Distribution
Orders in, picking, delivery and carrier problems handled.
Trade
Quotes, enquiries and price lists turned round quickly.
Simple, clear delivery — from first conversation to live.
Discover
We take time to understand your business, your operation and what success looks like. No assumptions.
Design
Architecture and approach mapped out before any build begins — so nothing gets built twice.
Build
Built in checkpoints — you see each piece working before we move on to the next.
Launch & Support
Tested by hand, deployed when it's ready, and supported long after go-live — by the people who built it.
Old code, brought back to life.
VB.NET. WinForms. Access. A desktop application the original developer left a decade ago. The business depends on it, and other firms have either quoted a full rebuild or politely declined. We do the work nobody else will touch.
- Audit what's there — what it does, where it's brittle, what depends on it.
- Modernise where it counts — the familiar workflows stay, the foundations get replaced.
- AI where it earns its place — bolted onto the system you already trust.
Straightforward to deal with.
Built in the UK, supported in the UK.
One number, one inbox, and no call centre in between.
We don't train AI on your data — ever.
Your information stays yours. No model training, no third-party reuse.
Extend it or rebuild it — whichever is right.
Where your existing systems still earn their keep, we build the bridges and the missing pieces. Where they're holding you back, we rebuild them properly.
The questions you'd actually ask.
Straight answers, no marketing. If yours isn't here, ask it on the call — we don't dodge.
All the questions →What does it cost?
Less than you'd expect — and less than it used to. The small jobs that never got past “we should really do that one day” are now affordable, and on larger projects think roughly half what you'd have been quoted previously. Where we can, our proposals include an expected return so you can see the payback before you commit.
What happens to our data?
It stays yours. We don't train AI models on your information, and we don't share it with anyone. The full data flow is documented in writing for every project, before anything is built.
Will it work with the systems we already have?
Almost certainly. We've connected to most of the mainstream packages — accounting, eCommerce, CRMs, ERPs — and where there's no API we've used EDI, direct database access, Excel, PDFs, email and more. If your system can't be reached, we'll tell you up front.
What if AI gets it wrong?
Then we catch it long before it goes anywhere near your business. Every build is tested by hand, and every AI-led process keeps a person in the loop where it matters. AI handles the volume; the person handles the judgement.
Tell us where the time is going.
We'll show you what's possible. A clear brief or just a problem you're tired of living with — no obligation, no jargon.
Start a conversation →- Call03300 88 3946
- Emailinfo@defy-logic.co.uk