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E-commerce websites and online catalogues

Thousands of products, found in one search.

A trade or technical range is hard to sell online: thousands of part numbers, specifications that matter and more than one market to serve. We build e-commerce websites and catalogues where buyers find the right product quickly, and the orders land in your own system.

A business owner on the phone at her laptop in a stockroom
The problem

The products are good. Finding them is the problem.

Ranges grow for years across old websites, brochures and spreadsheets. The result is duplicates, inconsistent specification names, missing images and a search box that only works if you already know the answer.

A new design on top doesn't fix that. The product data has to be sorted out first, and then the site is built around how your buyers look for things.

What you get

  • A custom design in your brand, not a template everyone else has
  • Search by part number, and filters on the technical specifications
  • Product data gathered, cleaned and de-duplicated before it goes in
  • Versions for the UK and international markets
  • Trade accounts and customer pricing where you need them
  • Orders, stock and prices linked to your stock and accounts systems
  • Product descriptions drafted by AI and checked by a person against the data
How it works

How an e-commerce build runs.

  1. Sort the data

    We gather the range from wherever it lives, clean it and remove the duplicates, so there's one master list to build from.

  2. Design around the buyer

    The layout, search and filters follow how your customers look for a product, whether that's by part number, by specification or by browsing.

  3. Build and load

    The site is built in checkpoints, with your real products in it from early on, so you see it working with your own range.

  4. Launch and look after

    We handle the switch from the old site, then hosting, updates and changes to the range afterwards.

From our work

A job like this one.

Components supplierWebsite and product data

Two old websites, one searchable catalogue.

The problem

A specialist components supplier had its range spread across two ageing websites and a printed brochure, with duplicates, inconsistent specification names and missing images. Its buyers arrive with a part number, or need to narrow down by technical specification, and neither site let them do that well.

What we did

We gathered the whole range into one master list, cleaned it, and gave the client's team a simple screen to review every range description. Then we built the new site around it: a custom theme, search by part number, filters on the technical specifications, and versions for the UK and international markets.

The result

Several thousand parts in one catalogue, where a buyer can go from a part number to the right product in a single search.

All case studies →

Questions

What people ask first.

Based in Derbyshire, working with businesses across Nottinghamshire, Leicestershire, the wider East Midlands and the UK.

Which platform do you build on?

Whichever suits the range and the budget. We've worked with Shopify and the other mainstream platforms, and we build custom where a platform would get in the way.

Our product data is a mess. Is that a problem?

It's the usual starting point. Gathering, cleaning and de-duplicating the range is part of the job, and it's often the part that makes the biggest difference to the finished site.

Can it link to our stock and accounts systems?

Yes. Orders, stock levels and prices can move between the website and the systems you already run, so nothing is typed in twice.

Can we sell on Amazon and eBay as well?

Yes. We've connected Amazon and eBay to stock and order systems, so marketplace orders arrive with the rest.

What does it cost?

Each job is priced at a no-obligation meeting, once we've seen what's involved. As a guide, it will probably come to less than half of what a traditional software house would quote.

Related work

EDI integration →Sage, Xero and QuickBooks integration →Old VB.NET and Access systems →Vibe-coded app to production →Web applications and portals →Desktop applications →Mobile apps for Android and iOS →Supplier and customer integration →

Range too big for your website?

Tell us the problem. We'll tell you what's possible, how long it takes and what it costs.

Start a conversation → See case studies